OTT Meaning in Marketing
OTT stands for “Over-The-Top” in marketing, referring to platforms that deliver content directly to consumers via the internet, bypassing traditional cable or satellite distribution. OTT services include streaming platforms like Netflix, Hulu, and YouTube. In marketing, OTT is a channel for targeted advertising, leveraging data analytics to deliver personalized ads to viewers based on their preferences, behavior, and geographic location.
Synonyms for OTT in Marketing:
Streaming Media
Direct-to-Consumer Platform
Internet Video Service
Over-The-Air Content
Digital Streaming Service
Online Broadcasting
Internet TV
Video-On-Demand Platform
Content Delivery Network
Streaming Advertising
Antonyms for OTT in Marketing:
Traditional Broadcasting
Cable Television
Satellite TV
Analog Media
Terrestrial Television
Linear TV Service
Print Advertising
Radio Broadcasting
Non-Digital Media
Physical Media Distribution
Sentence Examples for OTT in Marketing:
OTT platforms have revolutionized how advertisers reach younger audiences.
The company used OTT advertising to target viewers on popular streaming services.
Unlike cable TV, OTT platforms allow marketers to run personalized ad campaigns.
The rise of OTT content has changed the way brands plan their digital strategies.
With OTT marketing, businesses can track viewer engagement and adjust campaigns in real-time.
